Marrybrown
Hello and good day blogger. I will write a bit about my
understanding regarding on franchise restaurant. I’ve choose Marrybrown to
complete my research.
Let we start on Marrybrown’s history.
Marrybrown established in 1981, they now have over 350 outlets serving fried chicken, burgers, finger food, desserts and beverages. Due to the dynamic changes and preferences of consumers, Marrybrown has extended the menu that offers exotic local delights, which has Seafood, Rice Base Products, Noodles and Porridge. A famous local Malay rice dish, Nasi Lemak is introduced to the menu as Nasi Marrybrown.
Marrybrown is the only local fast food restaurant that offers not just fast food items but also some local delights to ooze the taste buds of many. This is due to the persistence of the founders to present and serve everyone with the savoring local delights. Using Marrybrown's advantage, Halal, to dominate halal based countries, and preventing weak direct competition with some large fast food chain. In the 1980s Marrybrown became the first local fast food chain to franchise its business system in Malaysia. This was followed by many others who started to making it big in Malaysia franchise business.
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| marrybrown's menu |
Lets us find out about
their management teams.
Marrybrown management consists of operation management, area manager, training officer, restaurant manager, assistant restaurant manager, management trainee, supervisor, crew leader and team member. All these positions will help franchisor to manage their branch.
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| staffs and mascots |
Franchise Operation.
Marrybrown has franchise operations which allow new
franchisees to learn the internal processes to deliver a consistently good
product or service. This includes everything you need to know to run that
particular business, from hiring employees through to marketing and sales.
Marrybrown have
designed a comprehensive training for new Marrybrown franchises. It includes
practical field training in Marrybrown restaurant and classroom sessions at
Marrybrown school of QSR. They will learn the essentials of restaurant
operations from crew management, financial management and marketing tools. The
program highlights on the proven methods and techniques that have helped
Marrybrown franchise to become successful.
| example of Marrybrown's operation in Malaysia. |
Franchise Experience
The franchisor will make regular visits
for the purpose of business reviews, market development and general business
coordination. The franchisor will also provide technical and marketing support
on a continuing basis by mail, fax, telephone and manual updated plus follow up
training at the Marrybrown Head Office in Malaysia.
Both classroom and in-store
instructions are provided by our Training team at the Head Office. Franchisee
will receive restaurant training topics such as labor scheduling, equipment
maintenance, personnel management, marketing and promotions, customer and
employee relation, food purchasing, financial management and special techniques
and procedures used to operate a business.
Customer Survey at Marrybrown Satok.
Customer
satisfaction is at the
core of human experience, reflecting our liking of a company’s business
activities. High levels of customer satisfaction (with pleasurable experiences)
are strong predictors of customer retention, customer loyalty, and product
repurchase.
Effective
businesses focus on creating
and reinforcing pleasurable experiences so that they might retain existing
customers and add new customers. Properly
constructed customer
satisfaction surveys provide
the insights that are the foundation to creating and reinforcing pleasurable
customer experiences.
For example,
Marrybrown makes a promotion by giving customers discounts on certain time and
period. We can see that Marrybrown giving a promotion by showing customer their
pamphlet, sign board and etc.
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| Satok Marrybrown |
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| Example of Marrybrown;s Promotion. |
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| Combo Meals Offered by Marrybrown |
Thank you for reading my research. I hope you
enjoy it. J
