Marrybrown

Hello and good day blogger. I will write a bit about my understanding regarding on franchise restaurant. I’ve choose Marrybrown to complete my research.

Let we start on Marrybrown’s history.

Marrybrown established in 1981, they now have over 350 outlets serving fried chicken, burgers, finger food, desserts and beverages. Due to the dynamic changes and preferences of consumers, Marrybrown has extended the menu that offers exotic local delights, which has Seafood, Rice Base Products, Noodles and Porridge. A famous local Malay rice dish, Nasi Lemak is introduced to the menu as Nasi Marrybrown. 

Marrybrown is the only local fast food restaurant that offers not just fast food items but also some local delights to ooze the taste buds of many. This is due to the persistence of the founders to present and serve everyone with the savoring local delights. Using Marrybrown's advantage, Halal, to dominate halal based countries, and preventing weak direct competition with some large fast food chain. In the 1980s Marrybrown became the first local fast food chain to franchise its business system in Malaysia. This was followed by many others who started to making it big in Malaysia franchise business.

marrybrown's menu

Lets us find out about their management teams.

Marrybrown management consists of operation management, area manager, training officer, restaurant manager, assistant restaurant manager, management trainee, supervisor, crew leader and team member. All these positions will help franchisor to manage their branch.

staffs and mascots 

Franchise Operation.

Marrybrown has franchise operations which allow new franchisees to learn the internal processes to deliver a consistently good product or service. This includes everything you need to know to run that particular business, from hiring employees through to marketing and sales. 

Marrybrown have designed a comprehensive training for new Marrybrown franchises. It includes practical field training in Marrybrown restaurant and classroom sessions at Marrybrown school of QSR. They will learn the essentials of restaurant operations from crew management, financial management and marketing tools. The program highlights on the proven methods and techniques that have helped Marrybrown franchise to become successful.

The franchisor will require that the business model stay the same. For example, the franchisor will require the franchisee to use the uniforms, business methods, and signs or logos particular to the business itself. The franchisee should remember that he or she is not just buying the right to sell the franchisor's product, but is buying the right to use the successful and tested business process.

example of Marrybrown's operation in Malaysia.

Franchise Experience

The franchisor will make regular visits for the purpose of business reviews, market development and general business coordination. The franchisor will also provide technical and marketing support on a continuing basis by mail, fax, telephone and manual updated plus follow up training at the Marrybrown Head Office in Malaysia.

Both classroom and in-store instructions are provided by our Training team at the Head Office. Franchisee will receive restaurant training topics such as labor scheduling, equipment maintenance, personnel management, marketing and promotions, customer and employee relation, food purchasing, financial management and special techniques and procedures used to operate a business.

Customer Survey at Marrybrown Satok.

Customer satisfaction is at the core of human experience, reflecting our liking of a company’s business activities. High levels of customer satisfaction (with pleasurable experiences) are strong predictors of customer retention, customer loyalty, and product repurchase.

Effective businesses focus on creating and reinforcing pleasurable experiences so that they might retain existing customers and add new customers. Properly constructed customer satisfaction surveys provide the insights that are the foundation to creating and reinforcing pleasurable customer experiences.

For example, Marrybrown makes a promotion by giving customers discounts on certain time and period. We can see that Marrybrown giving a promotion by showing customer their pamphlet, sign board and etc.  

Satok Marrybrown

Example of Marrybrown;s Promotion.

Combo Meals Offered by Marrybrown

Thank you for reading my research. I hope you enjoy it. J